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Ministry of Health launches Oman's first health education channel - 'Hayah' developed by Anzyma 13 May 2013

Ministry of Health has implemented Oman's first health education TV channel, 'Hayah' developed by Anzyma, the leading digital signage company. The new health education channel is part of the "Healthy living, healthy nation" initiative by Ministry of Health that aims to change people's lives and promote healthy living. Hayah will create health awareness and wellness programs that entertain, engages and changes the living style of the people in Oman.

Anzyma is harnessing the power of digital technology and its expertise to create a new health education channel that engages close to 150,000 people every month including patients, visitors and staff working in health centres across the Muscat region. This region covers 23 health centres that will be displaying the Hayah channel, powered by SCALA InfoChannel digital signage software. Anzyma is the SCALA partner in Oman, who tailors solutions to clients' individual needs.

"With more than 10 hours of original, broadcast-quality health education content, this health education channel has the potential to bring a revolution into people lives where everyone will be benefited of everyday lifestyle and health. Our goal for "Hayah" is to create a health education channel which provides viewers with engaging, fun and informative content that impacts their everyday lives, day after day," said Adnan Al Raisi, IT (Scala) Project Manager, Ministry of Health.

The broadcasting content of the channel is being centrally controlled and managed electronically using a terminal, which allows changing the content for the most efficient, effective and targeted messaging possible. SCALA has powerful features such as built in template, schedule-based content distribution, variety of integration possibilities, and media playlists to keep you in control of your network from wherever you are in the world, from any internet enabled device.

"Managing digital signage content like Hayah, was very challenging, and we overcame this with an innovative content management solution -- SCALA helped us to improve and simplify the process. Efficiency, with no doubt but cost effectiveness to ensure best ROI, delivered to our client by reducing the resources required to control and maintain the channel. Hayah represents a breakthrough in increasing health literacy and we strongly believe that in the future, Hayah can create limitless opportunities for the healthcare sector," said Costy Berberi, General Manager at Anzyma.

Anzyma is a leading IT company based in the Sultanate of Oman. With our cutting edge solutions and pioneering technologies, we are engineering a digital revolution in Oman. Our emergence as a major IT firm has helped us forge and foster with renowned global firms in the industry and redefine Oman as a major tech hub in the Middle East.