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Orpic and Anzyma implement state of the art digital signage solution to enhance corporate communication 16 February 2015

MUSCAT: Anzyma, a leading technology company headquartered in the Sultanate of Oman, recently implemented a state-of-the-art digital signage solution for Orpic (Oil Refineries and Petroleum Industries Company), across three locations in Oman.

With the goal to enhance Orpic’s corporate communication, a digital communication network comprising of 23 screens was set up at prominent areas, such as the canteen, maintenance area, administration, main control buildings, Health, safety and Environment building, security office and community centre. The network was implemented over a period of three months across all three Orpic locations; namely Sohar, Muscat and Raysut.

Commenting on the installation of the digital signage solutions, Dr Hilal Al Hinai, General Manager - Corporate Support Services, Orpic said, “It was imperative for us to establish a communication channel that contributes to the creation of knowledgeable employees who are armed with the right facts about the company’s activities, operation and environmental and social initiatives. Anzyma have provided us with a comprehensive solution that uses state-of-the-art technology to deliver our internal communications messages throughout our plants and locations.”

The Scala Digital Signage provided by Anzyma has transformed the communication channels at Orpic. It commands attention and promotes real time interaction with employees. The upgrade will keep the Orpic employees across multiple sites informed and updated at all times. The Scala software, which is the world’s most widely deployed digital signage software platform, proves advantageous for Orpic as the company can regularly update the signage with corporate event photographs, videos, safety instructions, news ticker and other relevant information.

Costy Berberi, General Manager, Anzyma said, “Orpic is one of the fastest growing companies in the Middle East oil industry, with a team size of more than 1,600 employees. The Digital Signage installed by Anzyma will serve as an important communication channel that will support the company’s objectives, specifically in enhancing employee awareness and knowledge on company activities.” He further added, “Digital signage has rewritten the rules of marketing and communication, enabling enterprises to deliver information to their employees and customers more dynamically and effectively.”

The Orpic digital signage project will be completed by Anzyma in two phases. The first phase of indoor screen installations has been successfully implemented and the second phase consisting of outdoor LED screens at the main entrance gates as well as indoor interactive screens.

Anzyma has in the past successfully revamped the digital experience of clients such as Omantel, Nawras, ONEIC, through the application of innovative marketing and communication technologies.

Anzyma is engineering a digital revolution in Oman with cutting edge solutions and pioneering technologies and thereby playing a key role in redefining Oman as a major tech hub in the Middle East.